A Remarkable Way To Targeted Scale

The old model is to build a product, struggle for revenue, create the brand, and exit with an extensive check. However, partnering with a potential acquirer first almost guarantees growth.

Feature or product

In tech, often, the first product is better as a feature. We discovered this with an AI product for capital markets. While it would not sell as a subscription, it skyrocketed when included inside another investment tool.

Instant growth

Customers buy fast when your product becomes a feature of an already successful offering. We saw this when re-framing our trading software as part of a popular service. On the first day of the partnership, it hit $200,000 in sales.

How to

For example, a company using recycled plastics to make wrenches could solicit retailers, sell on Amazon, or partner with a tool company already selling to your market. The easiest way to open dialogue is to use your network for introductions and then set meetings.

Risk

At our sales technology company, our IP was stolen by a famous CRM provider while we were trying to partner. This resulted from having a simple creation, which is a risk when partnering early. To succeed, your product must be hard to replicate.

Conclusion

In every instance of this that I have been involved with, there was no previous revenue. The question of sales never came up as we were selling them on our product-making ability rather than our business savvy.