Innovative Ways For Shameless Growth

Rapid Growth

Understanding the path to rapid growth is paramount to building a successful company. Here is everything you need to know:

Understand your market:

The first part encompasses understanding the market from one-on-one conversations with potential customers. Disregard everything except offers to pay you money.

Slow to fast:

At first, move slowly to make the required product market fit adjustments before trying to scale. This means non-scalable sales and marketing efforts. Think of cold calls and direct emails. Include your friends and family only after strangers are willing to buy. Otherwise, you could think you have something that you do not.

Ignore all but one:

Set a goal and have the entire team focus on reaching it. Nothing else matters. This means saying “no” to things that may be a good idea, including meetings with potential hires, vendor meetings, and all of the startup event nonsense.

Acceleration:

Once sales become easy, it is time to scale. First, automate or delegate all non-revenue-generating activities. Second, determine how to reach more of your target audience. It is best to begin thinking about customer support at this point of the journey.

Conclusion:

Rapid scale is simple in theory but very difficult in practice. The hardest part is determining what the market is willing to pay for. You cannot discover this by asking, as the customer does not know until it is presented. For example, everyone loved their BlackBerry and Nokia phones until Apple introduced the iPhone.

Hope this helps,

Todd Moses (CEO)

Let me know your thoughts: [email protected]