Understanding the path to rapid growth is paramount to building a successful company. Here is everything you need to know:
Every great brand has a purpose beyond making money.
When people buy from a place of need, they are more price-conscious.
While the first customer was a sign shop, attention soon turned to larger accounts.
While most investors, advisors, and board members jump ship the moment things past the point of no return
Many founders need clarification about where to place the most effort: marketing, branding, or sales.
You will not be discovered at a pitch event, entrepreneur breakfast, or vanity meetings designed to steal valuable time.
Nothing is more real than money in the bank as a result of your idea.
My concern with a team with such accomplishments is that they have options.
The best way to transfer an idea into reality is to ask someone to buy it.
The most substantial reason people buy is the need to feel important.
