You will meet some questionable characters when recruiting for co-founders and early employees
The old model is to build a product, struggle for revenue, create the brand, and exit with an extensive check.
Sure, there is cake, and it is good, but after each bite, it is like being hit by Mike Tyson.
The difference between a successful startup and a failed company is in the details.
I already told you about Jason, the sales lead who lied to customers and made up his brother-in-law's funeral.
During my first startup in 1998, we hired a sales lead who skyrocketed sales.
Many founders like to blame their team for company failures.
While noncommitted co-founders are problematic, toxic investors are dangerous.
When a company has a reason beyond profit to exist, it grows faster, weather storms, and has an easier time discovering product market fit.
When I first heard Steve Jobs's quote that he wanted to put a dent in the universe, I ignored it.
Selling is impossible for a new company when it is building a market instead of a product.
